About

Alison Lawler-Dean is a Toronto-based marketing and communications executive.

With diverse digital, marketing, and communications expertise developed from working for groundbreaking companies in growth and transformation mode including Canada’s largest national retailer and an extremely savvy, entrepreneurial charity. Her professional background started in editorial, evolving into public relations, digital and social/content marketing to help achieve business objectives. Mostly recently marketing executive overseeing multi-channel activities for a start-up CPG brand embarking on global retail and DTC expansion.  

Expertise

As VP Marketing + Communications for rapidly growing, premium, eco water brand Flow Alkaline Spring Water, she oversees an international team to execute consumer, trade, field and digital marketing. Alison helped drive direct-to-consumer ecommerce revenue, grow the brand into top three in the Natural Channel in the US, and launch in the UK.

Prior to her role at Flow, she was responsible for overhauling the marketing, brand and digital strategy for an award-winning Canadian charity, Rethink Breast Cancer.  During her time at Rethink, Alison helped launch innovative awareness, support and fundraising programs like the Clio and Lion award-winning Give-A-Care.

Early Career

After graduating from McGill University, Alison joined FASHION Magazine, first assisting the fashion department and then as Photo Editor. A strong interest in writing and styling brought her to Wish magazine where she became intricately involved in both the fashion and beauty sections of this lifestyle magazine eventually becoming Fashion Market Editor. 

In 2008 she left to start her own freelance agency offering clients an intelligent voice to writing, a sharp eye for styling and an editorial perspective on public relations. After a brief stint as a publicist for boutique PR agency rock-it promotions, Alison joined the public relations team at Loblaw in 2009 overseeing the apparel, home and entertainment brands including Joe Fresh. At Joe Fresh, Alison oversaw the brand's Canadian internal and external communications, digital, social media, events, strategic partnerships and experiential marketing.

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