About

Alison Lawler-Dean is a Toronto-based marketing executive.

With diverse digital, marketing, and communication expertise developed from working for groundbreaking companies in growth mode including Canada’s largest national retailer and an extremely savvy, entrepreneurial charity. Her professional background started in editorial, evolving into public relations, digital and social/content marketing to help achieve business objectives. Mostly recently marketing executive for a rapidly growing CPG brand embarking on global retail and DTC expansion.  

Expertise

Alison is currently VP Marketing + Communications for rapidly growing, premium, eco water brand Flow Alkaline Spring Water, where she oversees consumer, trade, field and digital marketing. Prior to her role at Flow, she was responsible for overhauling the marketing and digital strategy for an award-winning Canadian charity, Rethink Breast Cancer.  During her time at Rethink, Alison helped launch innovative awareness, support and fundraising programs like the Clio and Lion award-winning Give-A-Care.

Early Career

After graduating from McGill University, Alison joined FASHION Magazine, first assisting the fashion department and then as Photo Editor. A strong interest in writing and styling brought her to Wish magazine where she became intricately involved in both the fashion and beauty sections of this lifestyle magazine eventually becoming Fashion Market Editor. 

In 2008 she left to start her own freelance agency offering clients an intelligent voice to writing, a sharp eye for styling and an editorial perspective on public relations. After a brief stint as a publicist for boutique PR agency rock-it promotions, Alison joined the public relations team at Loblaw in 2009 overseeing the apparel, home and entertainment brands including Joe Fresh. At Joe Fresh, Alison oversaw the brand's Canadian internal and external communications, digital, social media, events, strategic partnerships and experiential marketing.

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